Sparkling Ice Maker

A voice activated cocktail configurator for Sparkling Ice

SPARKLING ICE

The Challenge:

Sparkling Ice needed to increase use occasions amongst Sparkling Ice drinkers to drive sales.

The Solution:

Our machine learning told us that sparkling water mixed with spirits was rapidly trending and identified Sparkling Ice as a key mixer, despite the lack of recipes readily available. To fill this need we concocted a library of recipes containing Sparkling Ice, then developed a cocktail configurator for voice assistants. By printing the invocation directly on the packaging, Sparkling Ice inspired mixologists the moment they pulled the bottle out of the fridge. Starting with the flavor you chose, the action/skill first lets you pick an ideal recipe based on the ingredients you have on hand, and then gives you step-by-step instructions for mixing.

Why it works:

87M homes have a smart speaker and 50% use them for cooking in the kitchen. Pairing Sparkling Ice with alcohol and then pairing smart speakers with convenient recipes was a natural choice. To demonstrate the voice skill in action, Sparkling Ice influencer and racecar driver Leah Pritchett mixed cocktails via social media stories—just not while driving. And once the invocation was printed on the bottle, usage spiked up to 32x— a perfect recipe for success.

AWARDS: Platinum Hermes, Horizon Interactive – Best of Category, Horizon Interactive – Gold