Priority Earth

A global platform launching FedEx’s sustainability commitments.

FEDEX

The Challenge:

It’s not everyday that a client calls you directly and asks for a new global platform and launch campaign, especially when that request aligns with something you are passionate about—sustainability. The only hitch was I needed to compete against every agency on hand at Fedex and also develop something that could transcreate globally.

The Solution:

Working closely with the CMO at FedEx, we launched Priority Earth to detail how a corporation that runs on fossil fuels would retool their fleet and operations and make major investments in electrified aviation research to meet the goal of 100% carbon neutrality by 2040:

Every address we deliver to is important, but not as critical as the one we all share: Earth. That’s why we’ve always kept sustainability at the center of our operations. And we need to do more. As a company that connects more than 99% of the planet’s GDP and billions of people in over 220 countries and territories, we are taking bolder, more impactful steps to help protect our only home—and place of business—now and well into the future.

Our priority is clear. Our goal, even clearer. 100% carbon neutrality by 2040.

And we know exactly how we’re getting there.