Love can’t wait.

How we married 2,000 couples during lock-down.

JARED THE GALLERIA OF JEWELRY

The Challenge:

More than 845,000 couples put their weddings on hold due to the shelter-in-place orders. But some brave couples have decided that nothing can stop their love, not even COVID-19. With stores closed and the bridal industry at a virtual standstill, Jared the Galleria of Jewelry was looking for a real way to help couples keep their weddings on track and show the world that, especially right now, love must prevail.

The Solution:

Because Jared specializes in bridal jewelry, we saw a unique opportunity to step in and save the big day by offering an unprecedented new service: hosting virtual weddings for couples who decided that Love Can't Wait. And we offered to host them for free for up to 2,000 couples. But the execution was complicated. We needed to build a platform that could organize and personalize each wedding and host the video feed for attendee, and we also needed to produce a national TV spot 100% remotely in 4.5 days to launch for Mother’s Day of 2020. Plus we engaged celebrity influencers to help plan and officiate the weddings of some lucky couples and launched a 360 campaign to promote this positivity at a time that national advertisers were still thanking first responders instead producing original content.

AWARDS: Gold Viddy Award/Best Commercial, OMMA Award Advertising/Promotion Web site, Bronze Reggie/Experiential, Gold ECHO/Best CRM Campaign, Silver ECHO Best Experiential, Silver ECHO/Best Retail